PETER DAMATO

PETER DAMATO

Pioneering Privacy-First Payments & Marketing

Pioneering Privacy-First Payments
& Marketing

Founder, operator, and investor who has been building and exiting companies at the intersection of ecommerce, payments, and digital marketing since the early days of the internet. My current focus is Persistent, where we're pioneering privacy-first marketing through ConsentWave and IntentWave.

Founder, operator, and investor who has been building and exiting companies at the intersection of ecommerce, payments, and digital marketing since the early days of the internet. My current focus is Persistent, where we're pioneering privacy-first marketing through ConsentWave and IntentWave.

About Peter Damato

About Peter Damato

I’m a founder, operator, investor, and U.S. Navy veteran, and for more than twenty five years I’ve had the privilege of building companies at the intersection of ecommerce, payments, and digital marketing. My career started back in the early days of the internet on Microsoft’s original web design team at Sidewalk.com, and from there I went on to found and help build a number of businesses, several of which were eventually acquired.

If all these years have taught me anything, it’s that there is always more to learn. Lord knows I’m still learning, and every now and then the lesson shows up with a little more sting than expected. But in its own way, that has been part of the gift. The wins have been rewarding, the setbacks have kept me humble, and the failures have often taught me more than the easy seasons ever could.

What matters most to me, though, has never been business alone. My wife Cathy and I are incredibly proud of our two kids, Mike and Jackie, and of the fine young adults they have become. More than any professional milestone, being their parents is the role we care most about, and one we try to approach with love, intention, and a real desire to be the best parents we can possibly be.

Above all, our faith in the good Lord has been the foundation. It has carried us through the highs and steadied us through the lows. I’m still a work in progress, but I’m grateful for the life, the lessons, and the people God has entrusted to me, and I try every day to keep growing into the man, husband, father, and leader I’m meant to be.

I’m a founder, operator, investor, and U.S. Navy veteran, and for more than twenty five years I’ve had the privilege of building companies at the intersection of ecommerce, payments, and digital marketing. My career started back in the early days of the internet on Microsoft’s original web design team at Sidewalk.com, and from there I went on to found and help build a number of businesses, several of which were eventually acquired.

If all these years have taught me anything, it’s that there is always more to learn. Lord knows I’m still learning, and every now and then the lesson shows up with a little more sting than expected. But in its own way, that has been part of the gift. The wins have been rewarding, the setbacks have kept me humble, and the failures have often taught me more than the easy seasons ever could.

What matters most to me, though, has never been business alone. My wife Cathy and I are incredibly proud of our two kids, Mike and Jackie, and of the fine young adults they have become. More than any professional milestone, being their parents is the role we care most about, and one we try to approach with love, intention, and a real desire to be the best parents we can possibly be.

Above all, our faith in the good Lord has been the foundation. It has carried us through the highs and steadied us through the lows. I’m still a work in progress, but I’m grateful for the life, the lessons, and the people God has entrusted to me, and I try every day to keep growing into the man, husband, father, and leader I’m meant to be.

Success & Experience

Success & Experience

30+ Years

10+ Successful ventures

Navy Veteran

Business Presentation with Interactive Video Call
Man Wearing Black
Business Presentation with Interactive Video Call

"I always felt, I had to work harder than the next guy just to do as well as the next guy.…

and to do better than the next guy, I have to KILL”  

~ Jimmy Iovine - The Defiant Ones

Past & Current
Ventures

Past & Current
Ventures

Over the course of his career, Peter has built, co-founded, and invested in companies spanning ecommerce, payments, and digital marketing — many resulting in successful acquisitions, including Cardservice International's NetCommerce Group, AmeriMerchant (which lent over $1B to small businesses), iPayment USA, and AcceptSafe. Today his focus is Persistent, where he's pioneering privacy-first marketing through ConsentWave and IntentWave — his most exciting venture yet.

1998 - Merchant Resource Group

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Spawned from Peter's days at Microsoft's original web design team at Sidewalk.com, Merchant Resource Group (MRG) was founded on the simple principle to help online business succeed: Mission : Help online businesses be more successful with increased site traffic and improved sales conversions… delivered by a world class team with the best in class products and services

1998 - Cardservice Online

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Co-Founded Cardservice International's NetCommerce Group, acquired by iPayment in 2002.

1999 - Capify (formerly AmeriMerchant)

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Co-Founded AmeriMerchant, the largest cash advance payments company lending over $1B to small business since its inception. Acquired by Capify in 2003.

1999 - FiServ

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Started with Cardservice International (now FiServ) as an Agent, Co-founded of Net Commerce Group, President’s Club 10 years consecutively via Authorize.Net, WordPress Hosts and Shopping Cart Platforms thus pioneering what became the future of the bankcard distribution model… Integrated Service Vendors (ISV’s).

2007 - iPayment USA

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Founded iPayment USA, acquired by PaySafe.

2012 - AcceptSafe

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Launched AcceptSafe, acquired by UnitedWeb.

2018 - Deluxe Corporation

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Joint venture with Deluxe Corporation building a $10M+ book of business within 2 years.

2020 - Persistent

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Introduces ConsentWave/IntentWave, shepherding a new era of 100% permission based email marketing, built on a privacy-friendly consent management platform.

2025 - ConsentWave

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In a sea of sketchy clicks, ConsentWave is your ship and your anchor—the first platform to unite privacy compliance and permission-based marketing.

2025 - IntentWave

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IntentWave is the only Google and Meta advertising solution that converts traffic into consented email + SMS contacts. Transform unknown traffic into verified, compliant leads ready to convert and buy.

The Persistent Team

2025

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Investments & Exits

Investments & Exits

Investments including Klickly.com, Convesio, AcceptSafe and several exits, but none as exciting as what we’re working on now!

From

1999-2020

Chairman, ABCD Boston Celtics Hoop Dreams

Chairman, ABCD Boston Celtics Hoop Dreams

Event proceeds support ABCD youth programs, which includes programs that provide a paid job, career development, and mentoring to help under-resourced young people build a better future.

Group Taking a Selfie at a Concert Venue
Group Taking a Selfie at a Concert Venue
Group Taking a Selfie at a Concert Venue

Chairman, ABCD Boston Red Sox Field of Dreams

Chairman, ABCD Boston Red Sox Field of Dreams

Proceeds from this one-of-a-kind sports event benefit young people in Greater Boston who face the harshest social and economic barriers—and who have all the potential in the world.

United States
Navy Veteran

United States
Navy Veteran

Peter began his career serving in the United States Navy aboard the USS America with the Sixth Fleet, where he worked within the Judge Advocate General’s office. His service earned him Commendations from Admiral of the Sixth Fleet during Desert Storm and Operation Iraqi Freedom, which instilled a lasting sense of discipline and accountability.   Peter has a deep respect for the United States values this country stands for—principles that continue to shape his leadership today.

"The difference in winning and losing is most often… not quitting."

~ Walt Disney

PETER DAMATO

PETER DAMATO

Phone: +1 (781) 552-9594

Email: peter@persistent.id

Office: 1500 District Ave, Burlington, MA, 01803