Building Ecommerce, Payments, and Privacy-First Marketing since the early internet.
Early-internet operator. Modern commerce builder.
eCommerce + Payments + Privacy-first Marketing.
Early-internet operator. Modern commerce builder.
eCommerce + Payments + Privacy-first Marketing.
Early-internet operator. Modern commerce builder.
eCommerce + Payments + Privacy-first Marketing.
A digital growth engine that thrives in iOS updates, cookie chaos, and privacy laws.
"It isn’t real work unless you would rather be doing something else. It is not in doing what you like, but in liking what you do, that is the secret of happiness"
"It isn’t real work unless you would rather be doing something else. It is not in doing what you like, but in liking what you do, that is the secret of happiness"
A digital growth engine that thrives in iOS updates, cookie chaos, and privacy laws.
"It isn’t real work unless you would rather be doing something else. It is not in doing what you like, but in liking what you do, that is the secret of happiness"
"It isn’t real work unless you would rather be doing something else. It is not in doing what you like, but in liking what you do, that is the secret of happiness"
Founder • Operator • Investor • Navy Veteran” + Microsoft, Deluxe, FiServe, Persistent and introducing IntentWave for Agencies and Brands
a digital growth engine that thrives in iOS updates, cookie chaos, and privacy laws.
a digital growth engine that thrives in iOS updates, cookie chaos, and privacy laws.
Powered by Persistent - Tools, operators, and partnerships that help agencies and brands convert more clicks into calls, quotes, carts, and repeat customers — with clean data, better attribution, and privacy-first foundations.
Built to scale from local to multi-location
Payments, ecommerce & performance marketing
Privacy-first identity + measurement
Built for marketing teams
Digital Marketing Agencies (Multi-Location Home Services)
Pool & patio • kitchen & bath • garage • doors & windows • and other call + quote-driven businesses.
Outcome:
faster lead-to-appointment
better conversion rates
clean tracking
expansion-ready reporting
Built for ecommerce & DTC brands
Ecommerce & DTC Brands (Operators & merchants)
Ecommerce Shopify / WooCommerce operators/merchants scaling acquisition, revenue and retention.
Outcome:
better attribution
higher ROAS + LTV
more revenue from the traffic already being paid for
Investments
Merchant Resource Group
Spawned from Peter's days at Microsoft's original web design team at Sidewalk.com, Merchant Resource Group (MRG) was founded on the simple principle to help online business succeed:
Mission : Help online businesses be more successful with increased site traffic and improved sales conversions… delivered by a world class team with the best in class products and services
Started
1998
More info
Merchant Resource Group
Spawned from Peter's days at Microsoft's original web design team at Sidewalk.com, Merchant Resource Group (MRG) was founded on the simple principle to help online business succeed:
Mission : Help online businesses be more successful with increased site traffic and improved sales conversions… delivered by a world class team with the best in class products and services
Started
1998
More info
Cardservice Online
Co-Founded Cardservice International's NetCommerce Group, acquired by iPayment in 2002.
Started
1998
More info
Cardservice Online
Co-Founded Cardservice International's NetCommerce Group, acquired by iPayment in 2002.
Started
1998
More info
Capify (formerly AmeriMerchant)
Co-Founded AmeriMerchant, the largest cash advance payments company lending over $1B to small business since its inception. Acquired by Capify in 2003.
Started
1999
More info
Capify (formerly AmeriMerchant)
Co-Founded AmeriMerchant, the largest cash advance payments company lending over $1B to small business since its inception. Acquired by Capify in 2003.
Started
1999
More info
FiServ
Started Cardservice International (now FiServ) as President of Internet Commerce Group, President’s Club 10 years consecutively via Authorize.Net, WordPress Hosts and Shopping Cart Platforms thus pioneering what became the future of the bankcard distribution model… Integrated Service Vendors (ISV’s)
In
1999
More info
FiServ
Started Cardservice International (now FiServ) as President of Internet Commerce Group, President’s Club 10 years consecutively via Authorize.Net, WordPress Hosts and Shopping Cart Platforms thus pioneering what became the future of the bankcard distribution model… Integrated Service Vendors (ISV’s)
In
1999
More info
iPayment USA
Founded iPayment USA, acquired by PaySafe.
Started
2007
More info
iPayment USA
Founded iPayment USA, acquired by PaySafe.
Started
2007
More info
AcceptSafe
Launched AcceptSafe, acquired by UnitedWeb.
Started
2012
More info
AcceptSafe
Launched AcceptSafe, acquired by UnitedWeb.
Started
2012
More info
Deluxe Corporation
Joint venture with Deluxe Corporation building a $10M+ book of business within 2 years.
Started
2018
More info
Deluxe Corporation
Joint venture with Deluxe Corporation building a $10M+ book of business within 2 years.
Started
2018
More info
Investments & Exits
Various investments including Klickly.com, Convesio, AcceptSafe and several exits, but none as exciting as what we’re working on now!
From
1999-2020
Investments & Exits
Various investments including Klickly.com, Convesio, AcceptSafe and several exits, but none as exciting as what we’re working on now!
From
1999-2020
Persistent
introduces ConsentWave/IntentWave, shepherding a new era of 100% permission based email marketing, built on a privacy-friendly consent management platform.
Started
2020
More info
Persistent
introduces ConsentWave/IntentWave, shepherding a new era of 100% permission based email marketing, built on a privacy-friendly consent management platform.
Started
2020
More info
IntentWave & ConsentWave
Sail Smarter with ConsentWave
In a sea of sketchy clicks, ConsentWave is your ship and your anchor—the first platform to unite privacy compliance and permission-based marketing.
Think OneTrust meets high-ROAS email / ad campaigns with Google Meta / Facebook. More trust. Less churn. Better returns.
For agencies and platforms, it's smooth sailing from here.
Launched
2025
More info
IntentWave & ConsentWave
Sail Smarter with ConsentWave
In a sea of sketchy clicks, ConsentWave is your ship and your anchor—the first platform to unite privacy compliance and permission-based marketing.
Think OneTrust meets high-ROAS email / ad campaigns with Google Meta / Facebook. More trust. Less churn. Better returns.
For agencies and platforms, it's smooth sailing from here.
Launched
2025
More info
Philanthropy
Chairman, ABCD Boston Celtics Hoop Dreams
Event proceeds support ABCD youth programs, which includes programs that provide a paid job, career development, and mentoring to help under-resourced young people build a better future.
Chairman, ABCD Boston Red Sox Field of Dreams
Proceeds from this one-of-a-kind sports event benefit young people in Greater Boston who face the harshest social and economic barriers—and who have all the potential in the world.
United States Navy Veteran
Graduate of the Naval Legal Justice School. Served honorably in the U.S. Navy from 1992 to 1998, supporting the Sixth Fleet JAG team aboard the USS America (CV 66).
Time at sea, plus work around Operation Iraqi Freedom, left a lasting mark: stay composed, do the right thing, and execute like the mission matters (because it does).
The military taught me calm under pressure, sharp judgment, and how to lead with steadiness when it counts.
I loved my serving my country and have since made my mission to be a life of service.
Graduate of the Naval Legal Justice School. Served honorably in the U.S. Navy from 1992 to 1998, supporting the Sixth Fleet JAG team aboard the USS America (CV 66).
Time at sea, plus work around Operation Iraqi Freedom, left a lasting mark: stay composed, do the right thing, and execute like the mission matters (because it does).
The military taught me calm under pressure, sharp judgment, and how to lead with steadiness when it counts.
I loved my serving my country and have since made my mission to be a life of service.
Notable Achievements:
Merchant Resource Group
Spawned from Peter's days at Microsoft's original web design team at Sidewalk.com, Merchant Resource Group (MRG) was founded on the simple principle to help online business succeed:
Mission : Help online businesses be more successful with increased site traffic and improved sales conversions… delivered by a world class team with the best in class products and services
Started
1998
More info
Merchant Resource Group
Spawned from Peter's days at Microsoft's original web design team at Sidewalk.com, Merchant Resource Group (MRG) was founded on the simple principle to help online business succeed:
Mission : Help online businesses be more successful with increased site traffic and improved sales conversions… delivered by a world class team with the best in class products and services
Started
1998
More info
Cardservice Online
Co-Founded Cardservice international NetCommerce, acquired by iPayment in 2002.
Started
1998
More info
Cardservice Online
Co-Founded Cardservice international NetCommerce, acquired by iPayment in 2002.
Started
1998
More info
Capify (formerly AmeriMerchant)
Co-Founded AmeriMerchant, the largest cash advance payments company lending over $1B to small business since its inception. Acquired by Capify in 2003.
Started
1999
More info
Capify (formerly AmeriMerchant)
Co-Founded AmeriMerchant, the largest cash advance payments company lending over $1B to small business since its inception. Acquired by Capify in 2003.
Started
1999
More info
InternetMerchant.com
Founded InternetMerchant.com, acquired by PowerPay/EVO in 2009.
Started
2004
More info
InternetMerchant.com
Founded InternetMerchant.com, acquired by PowerPay/EVO in 2009.
Started
2004
More info
iPayment USA
Founded iPayment USA, acquired by PaySafe.
Started
2007
More info
iPayment USA
Founded iPayment USA, acquired by PaySafe.
Started
2007
More info
AcceptSafe
Launched AcceptSafe, acquired by UnitedWeb.
Started
2012
More info
AcceptSafe
Launched AcceptSafe, acquired by UnitedWeb.
Started
2012
More info
Deluxe Corporation
Joint venture with Deluxe Corporation building a $10M+ book of business within 2 years.
Started
2018
More info
Deluxe Corporation
Joint venture with Deluxe Corporation building a $10M+ book of business within 2 years.
Started
2018
More info
Investments & Exits
Various investments including Klickly.com, Convesio, AcceptSafe and several exits, but none as exciting as what we’re working on now!
From
1999-2020
Investments & Exits
Various investments including Klickly.com, Convesio, AcceptSafe and several exits, but none as exciting as what we’re working on now!
From
1999-2020
Persistent
MRG acquires PersonLink and launches Persistent.ID to address digital marketing that our merchants need to succeed, increasing sales and average ticket per sale with email marketing.
Started
2020
More info
Persistent
MRG acquires PersonLink and launches Persistent.ID to address digital marketing that our merchants need to succeed, increasing sales and average ticket per sale with email marketing.
Started
2020
More info
IntentWave & ConsentWave
Sail Smarter with ConsentWave
In a sea of sketchy clicks, ConsentWave is your ship and your anchor—the first platform to unite privacy compliance and permission-based marketing.
Think OneTrust meets high-ROAS email / ad campaigns with Google Meta / Facebook. More trust. Less churn. Better returns.
For agencies and platforms, it's smooth sailing from here.
Launched
2025
More info
IntentWave & ConsentWave
Sail Smarter with ConsentWave
In a sea of sketchy clicks, ConsentWave is your ship and your anchor—the first platform to unite privacy compliance and permission-based marketing.
Think OneTrust meets high-ROAS email / ad campaigns with Google Meta / Facebook. More trust. Less churn. Better returns.
For agencies and platforms, it's smooth sailing from here.
Launched
2025
More info